Isaiah 61:3

To provide for those who mourn in Zion. To give them a crown of beauty instead of ashes, festive oil instead of mourning, and splendid clothes instead of despair. And they will be called righteous trees,
planted by The Lord.


The Crown (Meet the King & Queen)

Clayvion and Erin started this company because God put it on their hearts. They also knew the oil they had was amazing and wanted to share the proprietary recipe with other royals.

The Roots (Our Story)

I’ll never forget it. It was 2012, my senior year in high school and the natural hair movement had sparked. 18 year old me was so inspired by these beautiful black queens embracing and caring for the hair that God gave them, I just had to join! I attempted to transition for a week but I couldn’t wait! I cut ALL of my hair off (3 weeks before prom)! My natural hair journey had begun and it was liberating! I also learned so much! I watched COUNTLESS YouTube videos and began creating my own products! Over the years my hair grew like a weed and flourished. I started sharing my products with friends and family and they loved them too! In 2017, I met the now love of my life and at the time, I decided to make him a beard oil. He loved it, and noted that since using this oil, his beard had become fuller, shinier, and overall healthier! He then suggested we should turn this into a true business. Since then, he and I have become engaged and started building Crown2Roots into its own entity! So I’ve been asked, “What does Crown2Roots mean?” It actually has a dual meaning: 1) For our people to remember that our history (roots) come from a royal and rich heritage (crown). 2) We are spiritual co-heirs as long as we remain rooted in Christ (Romans 8:17)!

  • 100% All-Natural Vegan Ingredients

    Oils: Almond, Argan, Avocado, Coconut, Grapeseed, Hempseed, Jojoba, Olive, Pumpkin, Safflower, Shea Nut, Sunflower, Vitamin E, Walnut, Essential Oil Blend (May contain citrus).

    Other Ingredients: Aloe Vera, Fenugreek Seeds, Horsetail, Nettle.

  • Crow Cake Ingredients

    Butter, Cake Mix, Cream Cheese, Egg, Powdered Sugar, Vanilla Extract & Love.

Why C2R?


  • Helps to promote hair growth
  • Gives hair shine
  • Improves hair smell
  • Helps to prevent hair loss
  • Repairs damaged and broken hair (split ends)
  • Protects against heat damage
  • Conditions hair
  • Strengthens hair
  • Moisturizes hair
  • Helps to prevent dandruff and dry scalp
  • Reduces scalp inflammation
  • Blocks DHT (DHT causes hair loss)
  • Encourages linoleic acid (LA restores strength and shine)


  • All products and packaging are 100% biodegradable
  • All packaging is 100% recyclable